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Life by FormFit

Gorgeous, curvy girls graced a ton of FormFit ads in the late 1940s and early '50s. The company's "Life" brand used the tag line, "For a Sweetheart of a Figure," even though it was evident from the models that these gals needed girdles like the Sahara needs sand. While none of the ads were signed, they all bear the unmistakable mark of the Sundblom school, undoubtedly showing the direction of the master himself, but also by Gil Elvgren (this, confirmed by Pin-up artist and historian, Kent Steine). Thanks Kent.

Please visit Kent's site: KentSteine.com

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